Hello, I'm Emma Skinner, mom of 2, a certified nutritionist and PT in the UK.

With exactly 25 years of hands-on experience, I've helped over 5,100 postpartum women struggling with

• Stubborn fat

• Erratic eating habits

• Depleted mental & physical energy

But the most common problem women come to me with is

And all the problems that come with that like:

• Loss of self (this was me)

• Postpartum depression

• Hiding in baggy clothes (also me)

• Avoiding photos or leaving the house

• Feeling of pregnancy regret

• Emotional/stress eating habits

And they're left wondering why other moms seem to "bounce back" but they haven't.

Well in 2025, after it was genuinely ruining one of my patients lives...

I HAD to find a way to help her. But we'd tried all my typical solutions.

"eat in a defecit, track your calories, lift weights in the gym" etc.

No matter what we did together, she just couldn't manage. And as her mental health declined, things got much worse.

Then having coffee with an obstetrician, completely changed how I treat "mom pooch" forever

It all began with a personal breakthrough discovery that I'm going to share with you.

Take the next 4 mins to read the full story. Because if you're exhausted, frustrated or desperate like she was this could be your turning point.

I'd been helping patients with their mom pooch for years at this point.

But I'd never seen it ruin someone's life this badly in my 20+ years.

She had the common response at first "I just want to feel a bit lighter and more like myself again"

All good, that's fine. We got to work.

But as time went by and we saw no change, she went downhill, and fast.

It went from "I’m not trying to 'bounce back' or anything extreme, I just want to feel a bit lighter"

To "I'm disgusted with my body and don't even recognize myself anymore." in the space of 2 months.

She was diagnosed with postpartum depression by month 3. Wouldn't leave the house without baggy clothes, often called in sick at work

One of the calls we had, she even said she regrets getting pregnant and having a kid because it ruined her body.

And the worst part was, I tried EVERYTHING to help this lady.

• Tracking calories? Nope, no time with a kid and she had an unhealthy obsession before.

• Intermittent fasting flopped for the same reason. Stuck for 2 weeks then back to snacking.

• Going to the gym? Nope, no energy on such little sleep and no time after working in the day, then with the baby in the eve.

And even worse, she stopped eating full meals and was living off snacks which just piled on more weight...

Then she cracked.

This was the first patient I'd ever had, that I just couldn't seem to help.

And it broke me to be honest.

I felt responsible.

But at month 4 she broke me.

We were on our weekly call, she said she'd tried to go out for a walk when a neighbour approached her.

He touched her stomach and said "Aww number 2 already?"

And when she said this, she started balling uncontrollably.

Then let it out on me, I heard it all "You f***ing useless a**hole" , "S***tiest dietitian ever"

You name it, I heard it. Then boom, the call ended.

I just sat there looking at the screen, and started crying.

It was the first time ever I couldn't seem to help a patient.

And this was the first time in my career I'd genuinely wanted to quit for good.

But I realized at that moment, she needs help more than any patient I'd ever met.

And I knew the exact person to ask.

I met her at college on the same course, she went on to be an Obstetrician specializing in postpartum.

Honestly? I felt stupid for not asking her for help sooner.

So the next day I called her up to meet for coffee because I needed advice. And ASAP.

I explained the situation, what I'd tried, and how stuck I felt.

She said calmly "Emma I'm going to break it down for you."

"Basically, there's 2 problems that I see here"

"The first is the fat layer, and the second is the ab muscle imbalance"

"Most women assume their belly is just fat, but that's only half the equation"

"Think of your deep ab muscles like a corset laced up tight."

"Pregnancy slowly loosens the laces until the corset hangs open, split down the midline."

"For 66% of women the muscles recentre naturally, but for 34% of women they don't and remain seperated."

"So even if they lose the fat, their belly will still push out because there's nothing structurally supporting the midline front."

"Emma, I don't want to scare you but you should act quick with the patient."

"The thing with muscle imbalance is that the ab muscles can set in their new position."

"And if this happens, you're stuck with a postpartum belly for good"

"So the longer it get's left untreated, the closer she is to becoming untreatable"

As soon as me and Claire said our goodbyes, I was on my phone urging my patient to call so we could fix this ASAP.

I needed fix the muscle imbalance for my patient.

And on top of that, getting her to stick with "the fix".

So I asked Claire.

"Honestly, the best way to recentre the muscles is Pilates."

"The movements were unintentionally designed to pull the core muscles back together. It's perfect."

"But for postpartum moms there's 2 issues."

"First, the time. Going to a class after a work day, with a baby at home, isn't realistic for most."

"Second, the cost. Pilates reformer classes average $50 a pop."

"But there's a workaround they can do at home everyday."

"They can use an at-home Pilates board, and there's a brand specifically built for postpartum women."

"It's called MomReform. The routines are 20 minutes. They can watch their kid while doing it."

"This is what I recommend to my postpartum patients with muscle imbalance."

That sounded perfect.

But something didn't add up.

"Hold on. Surely they pair it with a meal plan too? You can't fix the fat layer with Pilates alone. It's only half the system."

Claire shrugged.

"No. Just the board and the routines." She said.

"It's a brilliant product. But yeah, the meal plan side is on the customer to figure out."

I sat there for a second, processing that.

A board built specifically for postpartum cores… without a meal plan beside it.

It was like giving someone half a key.

I went home that night and couldn't stop thinking about it.

The complete system for postpartum belly didn't exist yet.

But it almost did.

The board was there. The meal plan piece was missing.

So the next morning, I emailed MomReform.

I told them about my patient. About how she was deteriorating. About how the standard advice wasn't working for her, or anybody, really.

And I made them a proposal.

"Let me run a test case with one of your boards. I'll cover the cost. I'll build her a personalized meal plan to pair with the routines.

If it works and she gets her body and her life back in 12 weeks, then we talk about doing this for every customer."

They wrote back the next day and actually said yes.

That afternoon I ordered the board, paid for it myself, and had it shipped straight to my patient's house.

Then I sat down and built her the first MomReform meal plan to ever exist.

No calorie counting. No tracking apps. Just a one-hour batch cook on Sunday.

So she has real food ready in her fridge all week ready to go.

Built around her body. Her schedule and her three hours of broken sleep.

I was now armed with everything I needed to help my patient.

After some convincing, I got her on a call.

I explained the corset analogy. I explained the two layers.

I convinced her to try this one last thing.

She was hesitant. But she agreed.

Here's what happened.

She began using the board, doing just 10 minutes a day.

She told me it felt awkward at first.

But it was also the first time in months she'd done something just for HER body.

That weekend she did her first Sunday batch cook.

She texted me a photo of the meal prep containers afterwards.

"This was actually... easy?"

She'd been so used to scrambling for snacks, having real food ready in the fridge felt foreign.

She was up to 20 minutes a day on the board.

She told me she could feel her core engaging again.

"It feels different down there. Like there's something there now."

That was the laces tightening.

Meal-wise? The snacking had completely stopped.

Real food, every day. Zero willpower required.

But the biggest change?

Her energy.

She'd been running on broken sleep and granola bars for 8 months.

For the first time, she felt like a person again.

Her belly was visibly smaller.

She sent me a side-by-side photo. Same shirt. Two months apart.

The difference was undeniable.

But what hit me harder was the message that came with it:

"I had photos taken with my daughter this weekend. I actually felt okay in front of the camera again!!"

I sat there reading that, and cried.

She'd been hiding from cameras for nearly a year.

90 Days done.

She said the words "Thank you Emma, seriously. I finally feel like myself again."

Then stood up on our call wearing the jeans she hadn't fit into since she got pregnant.

She'd dropped 22 pounds.

But more importantly, her belly was flat. The corset had laced back up.

She told me her partner cried the moment he saw her in those jeans.

So had her mom.

And her daughter? She'd started dragging the Pilates board out herself, asking her mum to "do the floor thing with me."

She sent me this photo recently. So happy for her :)

I showed MomReform the before and after.

I showed them her texts. The crying. The jeans. The daughter wanting to join in.

They asked me one question.

"How quickly can you start building meal plans for our customers?"

That was a year ago.

Today, every single MomReform customer gets a meal plan I've personally built for them. Around their body. Their schedule. Their feeding situation. Within 48 hours of placing their order.

Because that's what made the difference for my patient.

And that's what'll make the difference for you.

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